Spark imagination, Ignite creativity

Project Type - Soft Furniture Toys

EeniMini: a dynamic set of modular furniture that transforms into a new friend for kids, igniting creativity and curiosity with endless possibilities for imaginative play.

94% parents are concerned about their kids being on screens and only 7% engage in active play! But 67% of their time at home or school or play parks, kids interact with furniture. So,

Why don’t we include active play in their daily lives, where they spend most of their time?

Did you know?

Imagination

Critical Thinking

Characters

Emotive

Play

So, with each playful interaction, Eenimini successfully fulfills children's curiosity and encourages them to explore its various possibilities.

After taking 20+ interviews and showing the iteration 1 to kids, aged between 4 - 8 years old, a mood board was created highlighting three fundamental traits : SOFT, INVITING and FUN

This served as the foundation for the design approach.