A dose of nostalgia

Lucid is your monthly escape from the ordinary. Each month, you’ll receive a carefully curated box filled with everything you need. Whether you’re a seasoned hobbyist or just looking to try something new, Lucid offers a fun and engaging way to explore your interests and unwind. With a focus on self-care and personal fulfillment, Lucid is the perfect subscription service for anyone who wants to break free from the daily grind and embrace their inner child.

Project Type - Subscription Service

She is a 27-year-old architectural designer. Lately, she feels her life is distinctly missing enriching, joyful activities.

So what's stopping her from exploring that side of herself?

Meet Elena!

What if she could try new things without the pressure?

The App

Lucid is designed to keep you encouraged and on top of your play practice with its daily reminder!

The fixture is programmed to glow softly as a reminder.

In addition to seeing your tree grow, the translucent OLED screen displays your play and hobby objectives. It also comes with a newsletter, that keeps you engaged for intervals with quick, fun and playful activities like origami, puzzles, etc.

The Lucid Reminder

Let's go back, where did Lucid come from?

The primary research revealed that many individuals shared similar sentiments. Various reasons emerged for feeling restricted in their ability to play freely, including pressure to be hyper-productive, prioritizing other aspects of life over play and excessive time spent on social media.

1000+ data points were collected and were translated in 8 insights. That became the foundation for the design further.